One of the best title making tips I ever got was from one of my essay classes in high school. The teacher said to take the last sentence of your essay and use something from it for your essay’s title. This especially works for formatted essays, because the last sentence should be a recap of your thesis statement. However, it can be applied to things like books, blog posts, and, in way, blog titles.
Every title should tell you something about what the subject of the content. For example, this post’s title should tell you that this post is about the 3-Dimensional titles. You might remember finding the areas of cubes, spheres, and pyramids in math. To find the area you need to know three things: hight, width, depth. Blog post titles aren’t that different, except that there isn’t as much math involved (thank goodness!).
To put it in non-math terms, every post title has 1-3 layers to it (at least). Each layer can either increase the reader’s understanding or confuse them all together. For my basic example, I am going to use the blog post title 21 Gifts Ideas for a Batman® Fan.
- Dimension 1 is the simple one that everyone who isn’t writing link bait uses. This is the part of the title that tells you the basic what. In the example above, this is the first half of the title (order isn’t to important, but grammar is). We know from this that the post contains 21 gift ideas.
- Dimension 2 is also pretty simple. It usually tells you who or where the post is about/for. In the example title, the last half tells us that the gift ideas are for a Batman fan.
- Dimension 3 doesn’t always happen. It tells us insight into the end of the post. For the example, it is implied that you should find an idea for a gift for that Batman fan that you never know what to get.
Sadly, not all titles are this simple. Putting them on a scale of difficulty, I’d say blog posts and essays are the easiest. Blog titles and book titles are the hardest. The amount of content in a book or blog overwhelms you with options. But if you start with the an adjusted version of the 3D approach, you might find it a little easier. Sticking with the Batman theme, I am going to use the title of my Batman fan fiction, The Gotham Enigma, as the example.
- Dimension 1 is the part of the title that tells you the basic what. The example title tell us that the story is about an enigma in Gotham City. This can refer to the character, the circumstances, or both. In other words, the focus of the content. What is the content about?
- Dimension 2 could be your subtitle. What is your content about/or who is it for? Look at the series image below. The subtitle reads: a Batman Fan Fiction. This tells us that The Gotham Enigma is a Batman Fan Fiction that someone who likes Batman might enjoy. (Someone who doesn’t like him might enjoy it to, but that is beside the point). Dimension 2 can also tell the reader more about what the content can do for them. This can be very important when writing resource or tip posts.
- Dimension 3 gives us insight into the feeling or ending of the book. This can be in the way you phrase the title, and what word you decide to use. The title the Gotham Paradox feels different than say, the Gotham Anomaly. While these three words (enigma, paradox, and anomaly) have similar definitions, the feeling they invoke is different. This is something you probably already annualize without realizing it. However, knowing it might help the brainstorming process.